THE RW Members Training & Mentoring 2019

Every week, members of The Rural Woman can join in on LIVE online training and mentoring sessions hosted by some of Rural Australia’s leading experts who have been selected for their subject matter expertise in business, leadership and personal growth. This training is designed to grow their business, connect with each other and assist on our journey to #bloomwhereweareplanted.


About Our Speaker Rachel:

Ayesha Hilton loves creating content! She has published books, journals, colouring books, and even a card deck. She also creates a wide range of content for clients (social media posts, blogs, eBooks, print books, opt-ins, websites, logos, and more). Ayesha is an Amazon Bestselling Author and has a degree in professional writing. She and her former husband wrote Who Gets the Farm: A Practical Guide to Farm Succession Planning after seeing the devastation that poor or no succession planning has on farming families. Ayesha lives in Ballarat with her 13-year-old daughter and 8-year-old son and works from her lovely home office creating content.



Each month we focus on a specific topic, designed to help you develop strategy and structure for business growth and development. The information provide is general in nature and can be applied to all businesses regardless of size – it will be as relevant to a business ready to scale as it is for a start up or micro-business founder.

In addition to being provide with specific content on the topic, our HOSTS provide mentoring LIVE in the online session AND you can connect with the other rural women who join the call.

Confidently Create Content with Ease

Subject Matter Content Webinar – 90mins inc Q&A
12.00pm -1.30pm

The Content Smorgasbord
There are so many types of content you can create – blogs, social media posts, videos, livestreams, podcasts, books, journals and more. Together, we will explore the smorgasbord of content and then look at the ones that play to your strengths and suit your business.

Create Content Effortlessly in Canva
You’ve probably heard of Canva, and may already use it. This is a powerful online tool that you can use to create much of your content, including social posts, eBooks and other opt-ins, journals, cheatsheets, workbooks, and so much more. I will also show you how much time and effort you can save if you invest in the paid version of Canva.

Batching & Scheduling Content
Save time, energy, and your sanity by batching and scheduling content. I will share the tool I use to schedule content to Instagram, Facebook, Twitter and Pinterest in one go (and that allows you to edit the image and text for each channel).

Strategic Content Creation for Repurposing
If you feel overwhelmed by the amount of content you should be creating to market your business, you are not alone. There is pressure to be on social channels daily, blog regularly, create YouTube videos, do Facebook lives, in addition to actually running your business. In this session, we will look at how you can create content strategically so that it can be repurposed easily. I will also share the tools I use to make this as painless and as automated as possible.

What you will learn:

1. Ideas and inspiration for content creation and how to play to your strengths

2. Tools that can help creating and scheduling content

3. Strategically creating content that can be repurposed across different channels

Playing to Your Strengths

CNM Room 90mins (10min power session and 6 x 10min 1:1)
11.15am – 12.45pm

Playing to Your Strengths
It is far easier to create content consistently when you play to your strengths.

To do this, we will explore:

  • What sort of content do you like to create?
  • What content do you find most difficult to create and wish you didn’t have to do it ever again?
  • What content has been working well in your business thus far?

Once we understand your likes and aversions, as well as what is working well for your business, this will inform your content strategy.

What you will learn:

1. Get clear on what content you love to create

2. Clarify what content you don’t enjoy creating

3. Look at what content works well for your business

Creating a Do-Able Strategic Content Plan

Breakout Peer to Peer Session
12.00pm – 1.00pm

In this session we will talk about how you can create a content strategy that will help you be more consistent with your content, that plays to your strengths and what is working well for your business. This will help you get control of your content, reduce the overwhelm and the time spent creating content.

What you will learn:

1. Determine which content channels, mediums and content types you want to focus on

2. Work out how often you wish to create and publish this content

3. Create a Do-Able Strategic Content Plan

Taking action

Online Chat
12.00pm – 1.00pm

Imperfect action is better than no action. It’s time to put your Strategic Content Plan into action. Schedule content creation into your calendar so that you know it will get done.

In this webinar we will:

1. Schedule content creation into your calendar

2. Commit to consistency in your content creation

3. Feel more at ease and in control of creating content