Every week, members of The Rural Woman can join in on LIVE online training and mentoring sessions hosted by some of Rural Australia’s leading experts who have been selected for their subject matter expertise in business, leadership and personal growth. This training is designed to grow their business, connect with each other and assist on our journey to #bloomwhereweareplanted.
THE RW Members Training & Mentoring 2019
RACHEL ALLAN
Your strategic marketing partner
About Our Speaker Rachel:
Rachel is an experienced marketing management professional who produces high-quality and results-focused marketing strategy. Rachel understands that business success can be achieved by all, and her passion is to help others to achieve their business dreams also.
She draws strength by connecting like-minded people, creating pathways and business opportunities for people, especially women, who want to develop and grow their own business. Rachel’s expertise is in Integrated Marketing and marketing planning.
Enabling business owners to think bigger about their business, and to see opportunity in a clear way. Her mission is to see business owners become the best versions of themselves. Ultimately striving to be the best mum to an active and spirited 7 year old who keeps life interesting and full.
March:
MARKETING AND BRANDING
Each month we focus on a specific topic, designed to help you develop strategy and structure for business growth and development. The information provide is general in nature and can be applied to all businesses regardless of size – it will be as relevant to a business ready to scale as it is for a start up or micro-business founder.
In addition to being provide with specific content on the topic, our HOSTS provide mentoring LIVE in the online session AND you can connect with the other rural women who join the call.
Marketing and why it matters
Subject Matter Content Webinar – 90mins inc Q&A
12.00pm -1.30pm
Effective marketing leads to business success. Effective marketing is when your messaging is reaching your ideal customer. Understanding marketing and how it relates to your business will ensure your marketing will always be effective and you will be moving towards business success!
What you will learn:
1. Understand what marketing is
2. Applying marketing to your business
3. Understanding effective marketing
Importance of getting your branding right
CNM Room 90mins (10min power session and 6 x 10min 1:1)
11.15am – 12.45pm
Branding is more than your logo – it is how people perceive your business. Every interaction, every promotional piece needs to tell the story of your business. At this session we are going to consider how you want to show up and how to improve the perception people have of you and your business – leading to increased sales 🙂
What you will learn:
1. Understand what branding is.
2. Look at the role colour, images and words have in perception.
3. Review your marketing objectively.
Creating marketing strategy
Breakout Peer to Peer Session
12.00pm – 1.00pm
Taking the chaos out of your marketing, ensuring it is proactive and coordinated is the role of a carefully curated marketing strategy. It doesn’t have to be rocket-science and it doesn’t have to be a description of war & peace, there are basic elements you need to include in your strategy which will set you in the right direction.
What you will learn:
1. Know the elements to include in a marketing strategy.
2. Create marketing goals which are integrated and proactive
3. Understand your customer, products & services and so much more
Taking action
Online Chat
12.00pm – 1.00pm
Talk is cheap and doesn’t convert to $. Once you have a strategy you need to implement it. Breaking your goals into actions, and then doing something ever day, week, month and quarter will mean before you long you are kicking your goals! You will be focused and have clarity as you move your business towards the success you deserve
In this webinar we will:
1. Turning goals into do-able actions.
2. Being accountable for doing the action.
3. Measuring the success.