Product Development 2020

Every week, members of The Rural Woman can join in on LIVE online training and mentoring sessions hosted by some of Rural Australia’s leading experts who have been selected for their subject matter expertise in business, leadership and personal growth. This training is designed to grow their business, connect with each other and assist on our journey to #bloomwhereweareplanted.


About Our Speaker Kathy:

Kathy has been a registered nurse for over 30 years. She has worked in Gynecology Oncology, High Dependency Surgical, Emergency, Anaesthetics and Recovery, and for the past 20 years in pain management. Kathy has a masters degree in pain medicine and has lectured all over Australia in the management of pain in acute and chronic settings. She has recently completed her 3rd year of a Bachelor of Psychology. From 2017- 2019 she worked as a senior case manager and return to work technical specialist for 2 major life insurers. In 2003 she established her own private pain management clinic in the Southern Highlands NSW, and implemented the first pilot pain management program in a GP practice, with great success. She established the Clinical Practice Guidelines for Nurses practicing in Pain Management for the Australian Pain Society in 1999. She was the Chair of the Clinical Practice Guidelines for Osteopathy Australia for 7 years. She is a member of the International Association for the Study of Pain Education Special Interest Group. Kathy has extensive experience in helping people conquer chronic pain. She also has extensive experience in education of health professionals and business management. In 2019 she was the winner of the Jobs For NSW Regional Pitchfest with her new business Amelio Health.



Each month we focus on a specific topic, designed to help you develop strategy and structure for business growth and development. The information provide is general in nature and can be applied to all businesses regardless of size – it will be as relevant to a business ready to scale as it is for a start up or micro-business founder.

In addition to being provide with specific content on the topic, our HOSTS provide mentoring LIVE in the online session AND you can connect with the other rural women who join the call.

The Idea

Subject Matter Content Webinar – 90mins inc Q&A
12.00pm -1.30pm

Learn how to take your idea, test it and make sure you’re creating something that solves a real problem. Being an entrepreneur is 5% idea and 95% execution. The most successful entrepreneurs always invest in speaking to their potential customers and validating their idea to ensure they’re building something that the market needs and that people want to buy.

What you will learn:

1. Understand the problem

2. Validate Idea

3. Test Market


CNM Room 90mins (10min power session and 6 x 10min 1:1)
11.15am – 12.45pm

Empathy is the power of understanding and imaginatively entering into another person’s feeling. By applying empathy you can understand your customer’s thoughts, beliefs and feelings, their needs and in turn create products and services that they will use.

What you will learn:
• The three things you need to test to better understand your ideal user are

1. jobs,

2. pains, and

3. gains.

Design Thinking

Breakout Peer to Peer Session
12.00pm – 1.00pm

Design thinking is a process of solving problems and creating new innovative ideas. Design thinking puts the user at the centre of the problem and creates solutions around them.

What you will learn:

1. Problem Solution Fit

Conducting interviews

Online Chat
12.00pm – 1.00pm

Test your hypothesis. Coduct interviews to make sure your solution will work

What you will learn:

Conduct a research hypothesis and test it in your market