Every week, members of The Rural Woman can join in on LIVE online training and mentoring sessions hosted by some of Rural Australia’s leading experts who have been selected for their subject matter expertise in business, leadership and personal growth. This training is designed to grow their business, connect with each other and assist on our journey to #bloomwhereweareplanted.
THE RW Members Training & Mentoring 2019
PAT GROSSE
The Community Entrepreneur
About Our Speaker Pat:
When Pat’s role evolved to organising conferences and workshop in what would become a market leader in its field in Europe, she did this without any formal marketing knowledge. In fact she went back to study to find out what she was doing intuitively.
Fast forward to the 2010’s and Pat recently spent three years updating her skills and knowledge in the marketplace only to realise that she still had the marketing know-how and that the only things that had changed were the marketing tools.
Pat uses her intuition when assisting businesses to develop their marketing game plans and incorporates grass roots marketing with the latest technology. Pat is the author of The Intuitive Marketer.
February:
ATTRACTION MARKETING
Each month we focus on a specific topic, designed to help you develop strategy and structure for business growth and development. The information provide is general in nature and can be applied to all businesses regardless of size – it will be as relevant to a business ready to scale as it is for a start up or micro-business founder.
In addition to being provide with specific content on the topic, our HOSTS provide mentoring LIVE in the online session AND you can connect with the other rural women who join the call.
How you are being seduced into buying other people’s products and services – what you can learn from these practices
In this training, Pat will show you the common techniques that are used by marketing professionals to get you to buy their products and services.
What you will learn:
1. An understanding of the psychology behind these practices and how they affect you
2. the ability to spot these techniques being used on you so that you can choose your next step
3. ideas to implement in your own marketing strategies
How successful businesses stand out from the crowd and what you can learn from them
This week, we will explore what makes a marketing message unique and why it is important to find out your USP to stand out in a sea of sameness
What you will learn:
1. Inspiration from real life examples of uniqueness in practice
2. A focus on your unique selling proposition (USP)
3. A simple template for getting your USP across to your buyer.
Watch your language! How what you say can attract or turn away your customers
This training focuses on copy writing tips and use of language when talking to your prospects.
What you will learn:
1. clarity on the key message you should be giving to your prospects to get their attention
2. a new perspective on your ideal customer
3. an alternative to focusing on the problem you are trying to solve
Putting it all together – a simple planning framework
In this webinar, we will look at how you can incorporate attraction marketing techniques into your marketing plan and tools.
What you will learn:
1. ideas for incorporating attraction marketing into your business
2. how to use marketing resources to set up your attraction marketing campaigns
3. a basic marketing plan for your product or service