THE RW Members Training & Mentoring 2019

Every week, members of The Rural Woman can join in on LIVE online training and mentoring sessions hosted by some of Rural Australia’s leading experts who have been selected for their subject matter expertise in business, leadership and personal growth. This training is designed to grow their business, connect with each other and assist on our journey to #bloomwhereweareplanted.


Your strategic marketing partner

About Our Speaker Linda:

Rachel is an experienced marketing management professional who produces high-quality and results-focused marketing strategy. Rachel understands that business success can be achieved by all, and her passion is to help others to achieve their business dreams also.

She draws strength by connecting like-minded people, creating pathways and business opportunities for people, especially women, who want to develop and grow their own business. Rachel’s expertise is in Integrated Marketing and marketing planning.

Enabling business owners to think bigger about their business, and to see opportunity in a clear way. Her mission is to see business owners become the best versions of themselves. Ultimately striving to be the best mum to an active and spirited 7 year old who keeps life interesting and full.



Each month we focus on a specific topic, designed to help you develop strategy and structure for business growth and development. The information provide is general in nature and can be applied to all businesses regardless of size – it will be as relevant to a business ready to scale as it is for a start up or micro-business founder.

In addition to being provide with specific content on the topic, our HOSTS provide mentoring LIVE in the online session AND you can connect with the other rural women who join the call.


Part of our journey to Thrive, Heal and Evolve includes developing ourselves personally. Each month we also look at a Virtue, designed to help us reflect and take a fresh perspective. We weave the monthly Virtue through our business training so we become stronger both personally and professionally.

Savvy Research

Research gives you a strong foundation for you to grow your business from

In this webinar we will:

1. Tune into you – how your personality aligns with how you ‘do’ business.

2. Learn about your business – helping you to define your uniqueness

3. Practical approach to marketing – getting to the core

4. Using good judgement – having the confidence to trust yourself and how a SWOT will bring your research and judgement together

Dynamic Strategy

Strategy gives your marketing plan direction.

In this webinar we will:

1. Goals for progress – setting goals that keep you focused.

2. Achieving balance – defining what balance means to you.

3. Authentic branding – Connecting your values and your customers values and how that applies to branding.

4. Ideas to action – Managing your ideas and making them happen and having the confidence to step out of your comfort zone.

Authentic Campaigns

Campaigns give structure to your marketing.

In this webinar we will:

1. Connect to your brand – the role of storytelling and personal marketing in 2019.

2. Digital marketing for you – dive into the world of digital and how you can stay afloat

3. Passion planning – doing the nitty gritty planning, while keeping the pleasure and passion about your business alive.

4. Confidently you – how you show up in the world

Focused Marketing

We will discuss creating a flexible life and a freedom business. We will define what succes slooks like for you. Look at marketing funnels and reviewing your marketing to ensure its relevancy.